The sign on the façade of your office building is not just a declaration of your company’s presence in the area but also a marketing technique. It lets your prospective customers and clients know of your presence. A well-maintained sign indicates your concern regarding the well-being of your company. With the help of Kawana Signs, you can ensure that you have well-designed and maintained signage at the front of your office building.
1. More than five years old
Unless your company is a multinational brand that is easily recognized by people, regardless of whether they are your prospective customers, it is a good idea to keep changing and updating the signage. Changing and updating a sign, particularly an architectural sign, every five years is recommended by experts.
2. Signs of wear and tear have begun to appear on the signage
Creating a positive impression on prospective clients, customers, and stakeholders regarding your concern about the company’s welfare is essential. It begins with a well-maintained sign. If signs of wear and tear appear on the signage, ensure that you get the help of professionals to replace it.
3. Introducing new products and services
If your company has diversified and you have added new products and services to the existing list offered by your company, the signage must reflect it. This is especially true for corporate identity, retail POS, and architectural signages.
4. Providing information
As times change, changing how you provide information becomes essential. Sometimes, introducing jargon or adding email IDs, WhatsApp numbers, or mobile app accessibility on the signage becomes essential. Updating your existing signage to provide more information can become one of the essential reasons for replacing it.
5. Replacing a damaged sign
If the signage is on the exterior wall of a building and there have been heavy rains or thunderstorms in the region, it can cause irreparable damage. The body of the sign can tear, or the paint can get damaged to such an extent that you will have no alternative but to replace it.
6. Decluttering the signage
Signage is a marketing technique that allows you to connect with prospective clients before they enter your office. However, too much information on the signage can be a deterrent. You will need a new sign to promote your company’s brand without overwhelming clients with too much information.
7. Increasing visibility
Sometimes, the signage’s location, design, and background do not improve your company’s visibility. Here, you will need a well-designed sign that will catch the eye of a prospective client and make them want to learn more about your company. Thus, improving your firm’s visibility can be a reason to change the signage.
When replacing signs, engage a reputable company to guarantee it fulfills your needs. With professional services, you can be assured that you will get the best work and signs designed to meet your expectations.