Are you running a gaming company and you are doing great in your country? But now, you want to expand your business in other countries. For this, you need to make a feasibility report of the country in which you want to expand. You will tap into a country that has great gaming potential. No matter which foreign market you want to tap into, you need to communicate to a target market in the language that they understand. Therefore, to enter any foreign gaming market, you must take assistance from gaming translation services.
Significance of Gaming Translation and Localization Services
According to the survey, 64% of households in North America use video game consoles. And to your surprise, one out of five people speak a language other than English. Moreover, these people tend to play games in their native language.
Therefore, you can well imagine how important it is to translate the gaming platforms to the native languages of the players. It will give leverage to both the developers and users. At present, developing the games in the English language and just formatting them for non-English speakers doesn’t produce good results. Here is where you require localization services.
Localization is a step ahead of translation. It helps in the translation while keeping the regional and cultural intricacies in view. For this purpose, you need to hire a professional translation company. They give your gaming translation project to a native translator who knows the local lexicon and regional nuances and provides you with a native experience while you play games.
Some games have been banned in different countries because they didn’t localize the games while keeping cultural sensitivities in view. Localization of the cooking game in Arab culture is not translated with the theme of club parties, knowing the fact that alcohol is forbidden in Arab countries. Therefore, it is very important to go for game localization. It saves the companies from making cultural and regional blunders. Moreover, it prevents loss in the gaming business.
Penetrating the Asian Gaming Market through Translation Services
Do you know that Asian countries are called hubs of computer games? Due to internet proliferation, the gaming industry in Asia has made tremendous progress. If you are a game developer and want to tap into Asian Markets, you must use gaming translation services. People prefer to buy products and services in their native languages. In the same way, people are more likely to download games if they are in their mother tongue.
China
The gaming industry in China is making progress exponentially. It has a whopping 665 million players that spend approximately 278 billion yuan on video games. Thus, it makes China the most lucrative market in Asia. The large gaming consumer base has increased the investment of people in the development of games. On the other hand, the Chinese government has levied strict regulations for the gaming industry, but still, China is dominating the global gaming industry, and it is expected that it will supersede the USA.
The worth of the gaming industry in China is more than RMB 300 billion (US$41.68 billion). For companies looking to tap into this market, translation services play a critical role. With such a vast and diverse audience, localization is key to ensuring that games resonate with Chinese players. Accurate translation of in-game content, cultural adaptation, and compliance with local regulations is essential for any gaming company aiming to succeed in this competitive and highly regulated market.
Korea
The Korean Mobile industry is ranked as the 3rd largest gaming industry in the world. It has strong mobile gaming publishers and development studios which are evolving with time. The worth of the software gaming market is $6.1 billion. Korea has a population of 50-plus million people. Out of this whopping population, 43-plus million people are gamers. In this thriving gaming ecosystem, game translation services are essential to help companies reach a broader audience. With the increasing global demand for Korean-developed games, accurate and culturally appropriate translations ensure seamless integration across different markets. This opens opportunities for Korean game developers to tap into international players, enhancing user experience and expanding their global reach.
Russia
Do you know that 75% of the Russian population lives in the European continent and to your surprise, 75% of Russian territory is present in Asia? Russia is also considered one of the lucrative markets of the gaming industry. It is expected that this year, the video game market will reap a profit of US$2,333.00m. Moreover, it is projected to reach US$2,896.00m by 2027. If you want to take advantage of this lucrative market, then you must hire a professional translation company. The advantage of hiring that company is that they translate and localize the game according to the requirements of the target gaming market.
Wrapping Up
Do you want to take leverage from one of the biggest industries in the world and penetrate the continent of Asia? Whether you are developing games in any corner of the world, you can make your games accessible to avid gamers if you translate them into their native language. You can unleash the potential of your gaming business through translation and localization services.