You can reach customers with video mailers effectively. For instance, 87% of marketers said that they experienced higher website traffic when they used videos. So, they can be a unique way to get more leads and customers.
In addition, video-based mailers have topped other digital formats in recent times.
Video mailers have a higher rate of reaching customers than traditional email marketing. This happens because they are more personal and engaging than text-based emails. Additionally, these mailers provide a competitive edge in the business market.
Let us learn more about them below.
What is a video mailer?
It is like a traditional direct mail with a video screen attached to it. The screens are about 2 inches long and can play a video up to 2 minutes long. The size makes them perfect for video business cards and other marketing materials.
Video mailers help attract audiences to your business and stand out from the competition. They will help you connect with your customers more effectively.
How does a video mailer work?
While you can use printed mailers to send a message, they lack the visual element that customers crave. A video mailer fulfills this need with embedded and customized video messages.
You can see the videos being played on an LCD screen. They are small and the LCDs provide higher resolution and quality standard videos. This makes them a perfect display medium for your message.
You get the facility to customize the look and feel of your video mailers to match your brand and appeal to your customers. You can send it through direct mail after that. This gives you the benefits of both video in print and direct mail marketing.
Benefits of using video mailers
We have compiled some advantages for you. Read this below.
● Create More Connections
It can be boring to send someone a paper mailer. There is a chance for your customers to get bored too. A video mailer combines it with a bit of your customers. People are more likely to watch a video than to read a message that provides information.
You can capture your audience with the video in print and keep them entertained while providing valuable information about your product. You can provide information using the following steps:
- Tell a unique story
- Inform the audience about why they need your product
- Increase their curiosity about what you are selling
- Use humor to keep them engaged.
Videos are a way to be more attractive. The more attractive your videos are, the more connections you make. More customers will be attracted to your business in this way.
● Customer Preferences
Many people throw out mail believing them to be junk. But they will not throw a video mailer if they get their preferred information. You can increase their curiosity with this.
The more you cater to your customers and their preferences, the more you will see a return on your investment.
● Immediate Access
Since most people carry their mobile phones with them all the time, they will have access to video mailers at any time.
You can reach a new audience by that also. Furthermore, your customers do not require internet service for your video to play every time.
● More Interactive Design
You can keep your customers engaged using the content with the video mailer.
To make your video in print last longer, you can follow the steps below:
- Use fun fonts with various colors
- Customize the layout of your advertising
- Create an interesting hook to draw customers fast
- Provide accessibility to the customers to play or pause the video when they need
- Make unique covers
Using different designs will keep your customers engaged and help make a lasting impression.
● Easily Adaptable
You keep changing what product or service you want to advertise as a company. If you look to adjust your advertisement to reach different audiences, you can do that also.
You can connect the card to a computer and switch out the video content whenever you want.
● Make a Lasting Impact
It is more important to build connections since it will increase your sales. Engage customers with your content within the video mailer. They will continue to come back for more and become loyal customers.
Building trust will create a longer-lasting impression by increasing your sales revenue and the number of returning customers that you have.
Final Thoughts
Hence, as you can see, video mailers are an effective way to promote your brand awareness. This marketing tool helps you connect with your customers more. Videos in print are an invaluable option for your business if you want to lead your marketing efforts to the next level.